INDIEZ, a top mobile game publisher from Vietnam, is dedicated to making life more fun through gaming. Known for its highly engaging games that can be played anytime, anywhere, INDIEZ has achieved over 50 million downloads worldwide across popular genres like casual, hyper-casual, and puzzle.
Despite its success, INDIEZ faced challenges in expanding its global reach. Acquiring premium users with long-term value while scaling up was no small feat. At the same time, maintaining a smooth user experience while driving ad revenue proved tricky. Additionally, finding an ad platform partner that truly understood their needs and could provide advanced solutions for efficient growth was even tougher.
To overcome these challenges, INDIEZ teamed up with BIGO Ads for both user acquisition and monetization strategies. This partnership resulted in impressive success for INDIEZ’s top games, such as Car Parking Jam 3D, across key markets like the United States.
Here’s a snapshot of the results:
Smart Targeting with ROAS Bidding and CPI Campaigns
INDIEZ tapped into BIGO Ads’ advanced solutions, including CPI campaigns and the ROAS Bidding Strategy, to scale its user base and acquire high-value users. With BIGO Ads’ oCPC model, INDIEZ set competitive bids based on target CPI, efficiently reaching users with a high likelihood of conversion, and optimizing budget spend in key markets.
Additionally, BIGO Ads’ ROAS bidding solution helped INDIEZ strike the perfect balance between ad spend and user quality. Powered by advanced machine learning, the platform dynamically adjusted bids in real time, enabling INDIEZ to hit its ROAS goals while acquiring premium users.
Maximizing Revenue with Seamless Ad Integration
To maximize in-app revenue without compromising the user experience, INDIEZ integrated BIGO Ads' rewarded videos, interstitials, and banner ads across various game scenarios. BIGO Ads’ machine-learning technology ensured that the right ads were delivered to the right users, boosting retention and enhancing eCPM while maintaining a seamless gaming experience.
With BIGO Ads’ data-driven insights and constant optimization across different markets, INDIEZ was able to boost its ROAS by 30%, making BIGO Ads one of their top partners for user acquisition and monetization worldwide.
“We really appreciate the enthusiastic support from BIGO Ads. The close collaboration between us has been crucial to achieving these successful results,” said the INDIEZ team.
Ready to scale up your growth? Contact us and start your global journey today!
