The Challenge: sustainable and cost-effective user growth
OpenMyGame is a mobile casual game developer and publisher from Belarus, with over 100 million users. Despite its success, the studio has hit a performance plateau, struggling to scale its user base while maintaining cost efficiency.
The solution: Partnering with BIGO Ads for performance-targeted traffic and tailored strategies
The key to overcoming OpenMyGame’s challenge was finding a reliable advertising platform that could deliver cost-effective and high-quality traffic. In September 2024, OpenMyGame partnered with BIGO Ads. BIGO Ads expert team developed a customized strategy tailored to their sustainable user acquisition needs:
🎯Initial CPI Model for Learning Phase and creatives tests: OpenMyGame launched campaigns with a cost-per-install (CPI) model, allocating a daily budget of $300–$500. This allowed the system to gather valuable data on high-performing ad creatives and target audiences over a learning period of 1–2 weeks.
🎯Transition to ROAS model for Optimization: After the algorithm’s study period, OpenMyGame switched to BIGO Ads' ROAS model to optimize ad performance.
🎯Creative Optimization Support: Based on the data analytics and insights from thousands of similar puzzle games, BIGO Ads suggested high-impact creative recommendations to further enhance the campaign engagement and retention.
The Result: Significant Increase in Spend, Install, and ROI.
With optimized creatives and the performance-targeted ROAS model, OpenMyGame achieved great results:
📈 Daily Ad Spend Increase: Increased to $15,000 per day — 30X increase
📈 Install Growth: Reached over 24,000 new installs per day— 48 times higher than before
📈 D7 ROAS Increase: Doubled, exceeding OpenMyGame’s performance targets
“At OpenMyGame, they focus on developing high-quality casual games with a long-term vision. With BIGO Ads' advanced ROAS algorithm and expert support, we are happy to have helped them acquire high-retention users and boost long-term revenue.” — Yvonne, Senior Ad Optimizer at BIGO Ads
“BIGO Ads exceeded our expectations, delivering exceptional growth for our games. Their acquisition strategy and optimization support were highly effective in helping us scale efficiently.” — OpenMyGame Team
About BIGO Ads:
BIGO Ads connects the right content with the ideal audience through advanced algorithms, driving higher ROI and eCPM. As a one-stop advertising platform, BIGO Ads provides tailored solutions for every business need:
🪧 For Advertisers/Marketers: Performance-driven models ensure optimal user acquisition and maximized ROI, powered by the advanced CPI/ROAS model.
🪧 For Developers/Publishers: Real-time data-driven tools streamline ad placements, enhance monetization, and improve engagement, supporting both waterfall and in-app bidding.
Scale Your User Growth Now
Ready to unlock new growth opportunities? Contact the BIGO Ads team today!
