Monetization is more and more crucial — especially in an environment where user acquisition costs are rising and margins are tighter than ever. Developers need a reliable and scalable monetization solution that actually drives revenue while maintaining a positive user experience.
That’s why BIGO Ads and AnyMind partnered in June 2024 to provide a unified, AI-powered monetization solution. Through simple integration via the AnyManager SDK, developers can seamlessly access BIGO Ads’ 600 million daily active users, unlocking up to 300% more ad impressions and a 117% increase in ad revenue. All of this, with no complex setup, minimal ongoing maintenance, and zero impact on user retention.
What do we solve? Deep collaboration to help APAC developers maximize monetization potential
At BIGO Ads, our priority is helping developers unlock reliable, scalable revenue through our adapting advanced bidding technology and premium demands. From day one, our collaboration with AnyMind has focused on delivering monetization success to developers across APAC.
By integrating with the AnyManager SDK, a unified SDK solution for easy demand trafficking, code management, and troubleshooting, developers can easily access BIGO Ads’ 600 M+ daily active users and premium traffic across mobile devices and connected TV traffic, without adding technical complexity. Backed by AnyMind’s deep local market insights, we’ve accelerated our presence across key Asian markets and fine-tuned monetization strategies to match the unique expectations of regional developers.
From continuous optimization to price layering adjustment, our joint efforts have driven higher fill rates, stronger yield, and sustainable revenue growth — all while keeping integration and maintenance lightweight for developers.
What do we bring? Proven results across APAC
Since integrating with AnyManager in June 2024, we’ve rapidly expanded our footprint across Asia, going from 10 apps in July 2024 to over 100 by April 2025, expanding from Vietnam to Japan, Singapore, Indonesia, Thailand, and Korea. In particular, Japan and Vietnam saw strong traction, with 48 and 36 apps, respectively, by early 2025. The explosion reflects developers' growing trust in BIGO Ads as a reliable, performance-driven demand source.
And the performance backs it up:
From Q3 2024 to Q1 2025, apps integrated with BIGO Ads through AnyManager saw:
What does our partner say?
“We’re excited to keep growing with BIGO Ads — adding new publishers, refining monetization strategies, and delivering even more value to app and game publishers across APAC. As we continue to scale, this partnership is becoming a key pillar in our mission to help publishers maximize their ad revenue with the best-performing, most reliable demand partners in the market.” —— An Khanh Vu, Regional Head - Platform Operations, AnyMind
About AnyMind
AnyMind Group is a BPaaS (Business-Process-as-a-Service) company for monetization, marketing, and commerce enablement. Through its flagship solution for publishers, AnyManager, developers can seamlessly integrate top-tier demand partners — including BIGO Ads — via AnyManager SDK, streamlining access to high-quality programmatic demand. Backed by strong local market expertise and real-time optimization capabilities, AnyMind helps app developers unlock more value from their inventory with less operational overhead.
About BIGO Ads
BIGO Ads is a leading deep learning-based advertising platform, aggregating high-quality in-house streaming media and international developer traffic. With cutting-edge AI algorithms, advanced o-CPC and ROAS models, and bidding technology, BIGO Ads successfully helped over 50,000 global clients scale their user base and maximise their advertising revenue.
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